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CommsLabHQ is back, here’s an update

You are currently viewing CommsLabHQ is back, here’s an update

Eight months ago, I launched my blog – CommsLabHQ, the blog focuses on three core values of being diverse, representative and a role model to the next generation of Black, Asian and Minority Ethnic and underrepresented PR practitioners.

You may have noticed that I disappeared from the PR radar around mid-October shortly after my speaker appearance at #CommsHero. Here’s my update.

Looking Back

Last year I put in a solid effort towards my goals, as well as realising my potential even more. Although the pandemic was in the background, I feel like it hit me hard in October when I realised how exhausted I was and how rubbish I felt. I wanted to blog but I wasn’t in the right headspace, to combat this I decided that the theme of Q4 was ‘the wind down’ and I did exactly that.

I took a break from social media, I committed to less screen time, and I purchased a new bike which drastically improved my mental health and resilience to cope with the impact of the pandemic – particularly loneliness, the monotony of the work from home routine, and discipline. Oh, and I rode 511KM throughout January, the most I’ve ever cycled in a month! Psst, if you want to follow my cycling journey, please check out my new Instagram account – naomicycles.

I feel like I’m in a good place now and I’m pleased to confirm that CommsLabHQ is back.


2021 is here, and so is the pandemic, which means that I’m still going to be ambitious with my goals, but at a sustainable pace.

As I write this, I have begun my term on CIPR Council as the youngest member of the cohort, this is such an exciting opportunity and I can’t wait to attend my first meeting in March. Representation and visibility are so important, especially in an industry where only 9% of PR professionals are estimated to be from a Black, Asian or Minority Ethic background. I plan to fly the flag high and wide, and I hope to make you proud.

In addition to this, I was awarded a sponsored place on the Flight programme by A Leader Like Me. I’m so grateful to be a part of this community and programme – a huge thank you to the programme leaders – Advita Patel and Priya Bates, the individual who sponsored my place and to my fellow ALLME community members.

I’m also back into the swing of things at work, I thoroughly enjoy my role in the world of regeneration and local government, my team is amazing and I have supportive leadership who are helping me to grow and further develop my expertise and skillset within PR. I’m currently focusing on community engagement initiatives for the projects that I lead on, as well as looking at the bigger picture with a focus on integrating more data and digital.

Finally, In December I celebrated one year at Westco Communications, here’s to many more years!

Looking Ahead

Up until now, CommsLabHQ has featured posts written by me, this year I plan to change this. I want CommsLabHQ to gradually feature guest posts, we have brilliant talent in the PR industry – both diverse and on the pulse, and if I can give this platform to highlight the voices of the unheard and underrepresented, then I will.

CommsLabHQ Podcast – Launches Spring 2021

I’ve wanted to do a podcast for a while, but I was very time short and didn’t have a mic. That changed at Christmas and I now have a cool Rode mic (thanks Mum). I did a test recording with a friend, I have dabbled with editing on Adobe Audition and I’m ready to move this forward. I’m looking forward to sharing the content with you, stay tuned.

Social Media – Follow me

I joined ClubHouse in December and this month I have started an Instagram page to document my PR journey with pictures and reflections, to show a different angle of PR and to inspire. Please find my social media handles below:

  • ClubHouse/LinkedIn/Twitter – naomimgsmith
  • Instagram – naomimgsmithPR

That’s my brief update, keep an eye out for future blog posts, and more importantly, stay safe and well.